campaign for adventure
campaign for adventure
campaign for adventure
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campaign for adventure

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The Campaign seeks to show that life is best approached in a spirit of exploration, adventure and enterprise; to influence and better inform attitudes towards risk; to build wider recognition that chance, unforeseen circumstances and uncertainty are inescapable features of life and that absolute safety is unachievable; and to demonstrate that sensible education and preparation enable an appropriate balance to be achieved between risk & safety and achievement & opportunity.

Campaign for Adventure moves forward..
Thursday, 08 March 2018

Recent progressions for CfA - but a huge gap still exists...

The intention of Campaign for Adventure to ensure a balanced attitude to risk and adventure continues. The CfA lobby towards a more adventurous approach to life – ensuring that, from an early age, management of risks and the benefits of new experiences are properly embedded in to life is growing well through our diverse partnership. Hence the media, after a rather biased start towards excessive safety, now report balanced stories.

More active than ever is our health lobby. Both the living longer and the living well lobbies have followed the – now extensive – research which shows huge benefits from adventurous lifestyles. People whom gain regular exercise (around 40 minutes, three times a week) will extend their lives and be less unhealthy, too – with the real plus of more stable emotions, extended intellectual capacities and stronger social connections.

The simple practice of doing new things makes a difference to emotional, intellectual and physical well-being, although the direct links are still being investigated. The special danger of habitual actions constraining new experiences particularly cause a problem. The body becomes embedded in total safety with little exploration, challenge or maintenance of the body or minds’ ability to do greater things. Some would also say the soul needs challenges, too – it is adventures of the spirit that add depth and meaning to our lives.

Over the years CfA have created partnership blogs together with a number of special partners whom offer experiences which are guided introductions to higher levels of adventuring for all ages. To help connection we have included links to these on our supporters’ links and welcome others whom wish to support us to join with these. A few follow below. 

Campaign for Adventure is very clear that there is a long way to go to ensure the right balance is achieved between risk & safety and achievement & opportunity.

Some special places to look for future fun, health, happiness and friendship: GoApe Outward Bound Brathay Trust

And do tell others throuigh our social media button. Thank you!


BBC Newsnight - Lost Words = Lost Childhood
Saturday, 09 December 2017

In BBC Newsnight Robert Macfarlane explains lost words and childhood because children do not spend enough time outdoors.

Through 'Everyone dies, but not everyone really lives' we are introduced to the difference between average life and amazing life. Two questions here are:
(a.) What might be amazing in a life?  and (b.) What will ensure we have access?
For (a.), individual answers really matter and we expect parents, teachers and mentors to support informed choice-making. For (b.), we know 'What we do not really love we will not save...'. If we do not protect our world, how may we expect to enjoy amazing experiences in it? In this video Robert Macfarlane helps explain these things.

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